Google Double Click Money

Google Double Click

DoubleClick is a subsidiary of Google that develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters is in New York City, United States.
DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman. It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005. In March 2008, Google acquired DoubleClick for US$3.1 billion. Unlike many other dot-com companies, it survived the bursting of the dot-com bubble. Today, it focuses on uploading ads and reporting their performance.

Products

DoubleClick offers technology products and services that are sold primarily to advertising agencies and media companies to allow clients to traffic, target, deliver, and report on their interactive advertising campaigns. The company's main product line is known as DART, which is designed for advertisers and publishers.
DART automates the administration effort in the ad buying cycle for advertisers (DART for Advertisers, or DFA) and the management of ad inventory for publishers (DART for Publishers, or DFP). It is intended to increase the purchasing efficiency of advertisers and to minimize unsold inventory for publishers.
DART Enterprise is the rebranded version of NetGravity AdServer, which DoubleClick acquired with its purchase of NetGravity in 1999. Unlike the DFA and DFP products which are both Software as a Service SaaS products, DART Enterprise is a standalone product running on Linux.
In 2004 DoubleClick acquired Performics. Performics offers affiliate marketing, search engine optimization, and search engine marketing solutions. The marketing solutions were integrated into the core DART system and rebranded DART search.
DoubleClick Advertising Exchange (released Q2 2007) attempts to go even further by connecting both media buyers and sellers on an exchange much like a traditional stock exchange.