Chitika Ad Network

Chitika Ad Network

Chitika, Inc. is a search-targeted advertising network and research firm. Based in Westborough, Massachusetts, the company was co-founded in 2003 by Chief Executive Officer Venkat Kolluri and Chief Technology Officer Alden DoRosario, both former Terra Lycos data mining engineers.
Chitika offers search-targeted advertising solutions. The ad units can be used on websites alongside with Google AdSense or as an AdSense alternative.

Products

Chitika | Premium

Chitika | Premium displays ads to visitors that reach a page directly from a major search engine. They detect the search query used by the visitor and then return ads that best match that search query. Returning well-targeted, highly relevant ads should result in a higher Click-through rate. This is how the ads monetize the "second click". All Chitika | Premium ads are Pay per click (PPC) and are promoted by Chitika as their best performing ad product for publishers based on effective Cost per impression (eCPM).
Chitika | Premium ad units are 100% compatible with Google AdSense. According to Chitika the Chitika | Premium ad units do not conflict with the Google AdSense terms of use because the ad units are not contextual and the ad units do not look like Google AdSense ads.

Chitika Local Ad Exchange

Chitika launched their Local Ad Exchange (LAX) in July, 2010 with the intent of bringing together search-targeting and local advertising. LAX offerings include a local interactive map populated with advertisements.

Chitika Mobile

Launched as part of the above-mentioned LAX product, Chitika Mobile is a feature that allows standard Chitika | Premium ads to change dynamically into mobile-designed ads based on a user's user agent.

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